We swear no audience data would have led you to apologise for running out of chicken like this.
Would a campaign for chocolate featuring a drumming gorilla ever test well?
Yet award-winning and still remembered two decades on. Quite the hit.
Successful names must be pronounceable, easy to spell, understandable and memorable. Forget that!
A marketing strategy built on the fact that half the world hate your brand?
We love it.